Over the past 20 years, Brian Petruzzi has successfully launched numerous New Jersey-based business ventures. As part of his entrepreneurial efforts in the Garden State, Brian Petruzzi keeps up with current trends in digital marketing and social media.
Live video continues to grow as a means of social media marketing. Data collected by Wyzowl shows that 43% of marketers plan to implement live video in their 2017 campaigns. Platforms such as Facebook Live and Periscope are growing in popularity, with Facebook even taking recent steps to integrate Snapchat-like features into its mobile apps.
Conversely, social media marketers are starting to sour on Twitter. A new phenomenon called “Twitter Fatigue” has emerged. The platform made its name as a way to put out small, concise statements and updates.
While novel at first, social media consumers have begun to gravitate toward platforms where one can see an entire day’s worth of activity at a glance. Instagram Stories is one such example of this trend. While experts aren’t necessarily predicting the death of Twitter in 2017, things aren’t looking so great either.